With the official unveiling of Facebook Ads yesterday, Facebook Pages were introduced. Facebook Pages are intended to be profiles that represent individual businesses, a concept familiar to MySpace users. Creating a Facebook Page is a simple process, much like editing one’s personal profile.
To create a Facebook Page, first navigate to the new Facebook Business Dashboard. The dashboard provides a Flash graph of recent clicks on currently running ads and pages. Once the Dashboard loads, click the “Pages” link atop the page. This will take you to “My Pages”.
When My Pages loads for the first time, the page will essentially be empty with the exception of a “Create Page” at the top-right. Clicking this button will allow you to get started on creating your page.
The first step in creating a page is to determine what category your page falls into. The options are limited to: “Local” for listing a local business; “Brand or Product” for companies with specific product lines such as movies, games, and fashion; and “Artist or Public Figure” for things like bands, actors and actresses, and politicians. Each subcategory must be specified when selected after choosing one of the three topical categories. Additionally, the name of the business or individual must be provided here as seen below.
The next step in creating a Facebook Page is to provide details about the business or individual. Information provided here — including a logo or similar image, website URL, company overview, mission, and products — will be displayed in the Facebook Page, visible to all page visitors. Some topical data may be available as well, such as the option for musicians to list upcoming concert dates and provide song samples.
Much like a profile, these pages include a Mini-Feed describing recent changes made to the page, a wall for visitors to leave comments, and a photos section managed by the page owner. Several additions that won’t be found in a typical profile include a fans section, a videos section, an events section, and a discussion board
When first viewing the newly creating Facebook Page, all the information will be empty. Clicking the “edit” button located within the Information section of the profile allows you to edit these bits of Detailed Info. From here, information can simply be typed in and saved by clicking the “Save Changes” button, as seen below. The Picture tab and Basic Info tab can be used to update additional respective portions of the profile.
others can access it. When viewing your newly created page, the top section of the page will include a “publish” link that will perform this action. Once published, visitors can add your business to their profile within a new profile section entitled “Pages”. Pages that the user are a fan of will be listed prominently for others to find, as seen on the right.
One great benefit of Facebook Pages is the opportunity to get in touch with fans. Those who add your page to their profile can be contacted directly via the “Send an Update to Friends” link found on the Facebook Page. When an update is sent, it appears on a user’s dashboard when logging into Facebook, much like a notification or application invitation. As such, an “Updates” section has been added to the drop-down menu where the message inbox, outbox, and notifications are listed.
he final Facebook Page created in this demonstration can be found here.
13 Ocak 2008 Pazar
XHTML - Kicking And Screaming Into The Future
XHTML, the standard, was first released back in 2000. Roughly five years later we begin to see major websites revised to use this standard. Even the favorite whipping boy of standards-compliance punditry, Microsoft, presents their primary homepages, msn.com and microsoft.com in XHTML. Standards compliant XHTML sites are still the minority. The reason is simple. When the W3C released the new standard, the rest of the web running on HTML did not cease to function. Nor will the rest of the web, written in various flavors of HTML, cease to function any time soon. Without any pressing need to conform to the new standard, designers continue to use old, familiar methods. These methods will perform in any modern browser, so why bother switching?
These sentiments are similar to ones I experienced. A kind of "if it's not broke, don't fix it" mentality sets in. Whether HTML was "broken" or not is a different argument. To the casual Internet user, their standards are fairly direct. If a site displays without noticeable error and functions to their satisfaction, these standards are met. Whatever additional steps the browser took to make such display possible is irrelevant to most users. This kind of mentality is difficult to overcome in designers accustomed to their old methods.
Technical obstacles to adopting XHTML may be quite steep as well, especially as regards large, existing websites with complex scripting. Yet the time may eventually come where yesterday's "tried and true" HTML is little more than an ancient language, unable to be interpreted by modern electronic devices. Whether one agrees with the direction the W3C takes in the development of HTML is irrelevant, you are just along for the ride. With some perseverance, getting the hang of XHTML is possible. In form, it is not as different from HTML as Japanese is from English. Knowing HTML grants a basic knowledge of the language, it simply becomes a matter of learning a particular dialect. Even an original nay-sayer such as myself managed to do it.
Benefits of XHTML
There are 2 primary benefits to using XHTML. First is the strict nature of valid XHTML documents. "Valid" documents contain no errors. Documents with no errors can be parsed more easily by a browser. Though the time saved is, admittedly, negligible from the human user's point of view, there is a greater efficiency to the browser's performance. Most modern browsers will function well in what's usually referred to as "quirks" mode, where, in the absence of any on-page information about the kind of HTML they are reading, present a "best guess" rendering of a page. The quirks mode will also forgive many errors in the HTML. Modern browsers installed on your home computer have the luxury of size and power to deal with these errors. When browser technology makes the leap to other appliances it may not have the size and power to be so forgiving. This is where the strict, valid documents demanded by the XHTML standard become important.
The second benefit is in the code itself, which is cleaner and more compact than common, "table" based layout in HTML. Though XHTML retains table functionality, the standard makes clear tables are not to be used for page layout or anything other than displaying data in a tabular format. This is generally the primary obstacle most designers have with moving to XHTML. The manner in which many designers have come to rely on to layout and organize their pages is now taboo. Simple visual inspection of XHTML code reveals how light and efficient it is in comparison to a table based HTML layout. XTHML makes use of Cascading Style Sheets (CSS), which, when called externally, remove virtually all styling information from the XHTML document itself. This creates a document focused solely on content.
XHTML makes use of "div" tags to define content areas. How these "divisions" are displayed is controlled by CSS. This is known as CSS-P, or CSS Positioning. Trading in "table" tags for "divs" can be tough. Learning a new way of accomplishing an already familiar task is generally difficult. Like learning to use a different design program or image editor, frustration can be constant. Looking at "divs" as a kind of table cell might be helpful, though they are not entirely equivalent. As required by the XHTML standard, always make sure there is a DOCTYPE definition at the top of the document. This is not only required by the standard, but it will force Internet Explorer 6, currently the most common browser, to enter its "standards compliance" mode. IE6 and Firefox, both operating in standards compliance mode will display XHTML in much the same way. Not identical, but far better than IE6 operating in quirks mode. Learning how to iron out the final differences between displays is the final obstacle and can require a bit of tweaking in the CSS.
Clean code has multiple benefits. It creates a smaller page size which, over time, can save costs associated with transfer usage. Though the size difference may appear small, for someone running a highly trafficked site, even saving a few kilobytes of size can make a big difference. Further, some believe search engines may look more kindly on standards complaint pages. This is only a theory, though. In a general sense, any page modification that makes the content easier to reach and higher in the code is considered wise. Search engines, so it is believed, prefer to reach content quickly, and give greater weight to the first content they encounter. Using XHTML and "div" layout allows designers to accomplish this task more easily.
Conclusions
XHTML is the current standard set by the W3C. The W3C continues development of XHTML, and XHTML 2.0 will replace the current standard in the future. Learning and using XHTML today will help designers prepare for tomorrow. Valid XTHML produces no errors that might slow down a browser, and the code produced is clean and efficient. This saves in file size and helps designers better accomplish their search engine optimization goals. Learning XHTML is primarily about learning a new way to lay out pages. Though frustrating at first, the long term benefits far outweigh any initial inconvenience.
These sentiments are similar to ones I experienced. A kind of "if it's not broke, don't fix it" mentality sets in. Whether HTML was "broken" or not is a different argument. To the casual Internet user, their standards are fairly direct. If a site displays without noticeable error and functions to their satisfaction, these standards are met. Whatever additional steps the browser took to make such display possible is irrelevant to most users. This kind of mentality is difficult to overcome in designers accustomed to their old methods.
Technical obstacles to adopting XHTML may be quite steep as well, especially as regards large, existing websites with complex scripting. Yet the time may eventually come where yesterday's "tried and true" HTML is little more than an ancient language, unable to be interpreted by modern electronic devices. Whether one agrees with the direction the W3C takes in the development of HTML is irrelevant, you are just along for the ride. With some perseverance, getting the hang of XHTML is possible. In form, it is not as different from HTML as Japanese is from English. Knowing HTML grants a basic knowledge of the language, it simply becomes a matter of learning a particular dialect. Even an original nay-sayer such as myself managed to do it.
Benefits of XHTML
There are 2 primary benefits to using XHTML. First is the strict nature of valid XHTML documents. "Valid" documents contain no errors. Documents with no errors can be parsed more easily by a browser. Though the time saved is, admittedly, negligible from the human user's point of view, there is a greater efficiency to the browser's performance. Most modern browsers will function well in what's usually referred to as "quirks" mode, where, in the absence of any on-page information about the kind of HTML they are reading, present a "best guess" rendering of a page. The quirks mode will also forgive many errors in the HTML. Modern browsers installed on your home computer have the luxury of size and power to deal with these errors. When browser technology makes the leap to other appliances it may not have the size and power to be so forgiving. This is where the strict, valid documents demanded by the XHTML standard become important.
The second benefit is in the code itself, which is cleaner and more compact than common, "table" based layout in HTML. Though XHTML retains table functionality, the standard makes clear tables are not to be used for page layout or anything other than displaying data in a tabular format. This is generally the primary obstacle most designers have with moving to XHTML. The manner in which many designers have come to rely on to layout and organize their pages is now taboo. Simple visual inspection of XHTML code reveals how light and efficient it is in comparison to a table based HTML layout. XTHML makes use of Cascading Style Sheets (CSS), which, when called externally, remove virtually all styling information from the XHTML document itself. This creates a document focused solely on content.
XHTML makes use of "div" tags to define content areas. How these "divisions" are displayed is controlled by CSS. This is known as CSS-P, or CSS Positioning. Trading in "table" tags for "divs" can be tough. Learning a new way of accomplishing an already familiar task is generally difficult. Like learning to use a different design program or image editor, frustration can be constant. Looking at "divs" as a kind of table cell might be helpful, though they are not entirely equivalent. As required by the XHTML standard, always make sure there is a DOCTYPE definition at the top of the document. This is not only required by the standard, but it will force Internet Explorer 6, currently the most common browser, to enter its "standards compliance" mode. IE6 and Firefox, both operating in standards compliance mode will display XHTML in much the same way. Not identical, but far better than IE6 operating in quirks mode. Learning how to iron out the final differences between displays is the final obstacle and can require a bit of tweaking in the CSS.
Clean code has multiple benefits. It creates a smaller page size which, over time, can save costs associated with transfer usage. Though the size difference may appear small, for someone running a highly trafficked site, even saving a few kilobytes of size can make a big difference. Further, some believe search engines may look more kindly on standards complaint pages. This is only a theory, though. In a general sense, any page modification that makes the content easier to reach and higher in the code is considered wise. Search engines, so it is believed, prefer to reach content quickly, and give greater weight to the first content they encounter. Using XHTML and "div" layout allows designers to accomplish this task more easily.
Conclusions
XHTML is the current standard set by the W3C. The W3C continues development of XHTML, and XHTML 2.0 will replace the current standard in the future. Learning and using XHTML today will help designers prepare for tomorrow. Valid XTHML produces no errors that might slow down a browser, and the code produced is clean and efficient. This saves in file size and helps designers better accomplish their search engine optimization goals. Learning XHTML is primarily about learning a new way to lay out pages. Though frustrating at first, the long term benefits far outweigh any initial inconvenience.
How to Play YouTube-Style Flash Videos in Facebook
Displaying Flash videos, such as those found on YouTube, Metacafe, or CollegeHumor, is usually a simple task thanks to the readily available “embed code” provided by these websites. However, in order to ensure that embedded Flash media enforces site standards both internally and on developers’ applications, animations must be sanitized with one of several FBML tags, adding a bit of complication to the mix.
Normally, embed code on a site like YouTube can be copied in a format similar to the following. (Note that the below HTML is typically displayed as a single condensed line of code; however, it has been split into multiple lines here to improve readability.)
In order to display this same video in a Facebook canvas page, however, the FBML tag fb:swf must be used.
Getting started with the basic fb:swf usage is relatively simple. The only required attribute is “swfsrc”, which defines the remote location from which the Flash file will be loaded. For rendering YouTube videos, the value of this attribute must be set to the object parameter value whose name is “movie” from the provided embed code. Using the above example, swfsrc must be set to “http://www.youtube.com/v/dMH0bHeiRNg&rel=1″. With this, the FBML output should appear as follows.
Normally, embed code on a site like YouTube can be copied in a format similar to the following. (Note that the below HTML is typically displayed as a single condensed line of code; however, it has been split into multiple lines here to improve readability.)
In order to display this same video in a Facebook canvas page, however, the FBML tag fb:swf must be used.
Getting started with the basic fb:swf usage is relatively simple. The only required attribute is “swfsrc”, which defines the remote location from which the Flash file will be loaded. For rendering YouTube videos, the value of this attribute must be set to the object parameter value whose name is “movie” from the provided embed code. Using the above example, swfsrc must be set to “http://www.youtube.com/v/dMH0bHeiRNg&rel=1″. With this, the FBML output should appear as follows.
Bebo Application Platform Now Open to All Developers
Almost a month ago, the social networking website Bebo announced its own application platform. When first launched, the platform was only made available to a select group of companies and individuals, giving them what many disappointed developers considered an unfair head start on the competition. Today that changes, as Bebo’s application platform is now available to all third party developers.
Similar to the setup of the Facebook Platform, Bebo’s platform offers a 3-part process for getting started: download the developer API; install the Bebo Developer application (similar to the Facebook Developer application); and start coding.
Similar to the setup of the Facebook Platform, Bebo’s platform offers a 3-part process for getting started: download the developer API; install the Bebo Developer application (similar to the Facebook Developer application); and start coding.
How To Use A WYSIWYG HTML Editor To Make Stunning Ebay Auction Listings.
What kind of browser are you using for online surfing? Explorer, Netscape, Firefox, Opera?? Sure, all are good programs but I want to talk about an excellent program called Netscape. If you use Netscape, do you know that you also get an amazing WYSIWYG (what you see is what you get) web design program called Netscape Composer for free? Basically you don’t need expensive HTML editors anymore. The list of commercially available HTML editors software is endless – and the price tags are enormous. Most people don’t want to spend a lot of money to get started with their eBay business. Fair enough, since the goal is to make money and not to spend money. So it makes perfect sense to use a program to design auction listings which is available for free. And such a program is Netscape Composer.
It has the same professional features like FrontPage or any other similar program. To design stunning and professional looking eBay auction sites with Netscape Composer you need to download Netscape first. If you start up the program, select File->New Composer Page and basically you can start immediately to design your auction listings. You can make you letters in any colour, bold, italics, use background colours (or even images) etc. The options are endless. You can save this file on your local hard drive as html file. I used to have one file for every listing I generate. The best thing is that once you have got a nice and professional looking eBay auction listing, you can use it for ever. Just open your last listing in Netscape Composer and edit according to your new item. Amazingly, this takes only a couple of minutes.
But how do you transfer your listing saved as a html file on your local hard drive to eBay? The answer is simple. Once you have logged in into your eBay account and selected your category and starting price you have to type in your “item description”. Did you see that eBay allows HTML format? Have a look when you launch your next listing. That’s the time where you go back to your new listing you just have created with Netscape Composer. Down the bottom of your Netscape Composer page you’ll see a button called: SOURCE - the source code of your listing. Click on that and highlight and copy the entire text. Select then the eBay site and paste this text into the “Item description box”. Make sure that all links are working and that all photos are uploaded to the internet.
When you have finalised your listing you will be surprised. A stunning and professional looking “DIY-listing”. You can always use “ready-to-go” auction templates and edit these according to your item. You’ll see that with an professional auction design you can easily attract more buyers and get higher bids. It’s worth the effort. Keep in mind that professional web design software is highly expensive and does the same job. Alternatively, you can choose from a huge variety of third party auction services doing the job for you. But hey, there are incredibly expensive too. Don’t you think that the eBay fees are high enough and you can easily do it yourself without spending any additional dollars. It’s really simple!
It has the same professional features like FrontPage or any other similar program. To design stunning and professional looking eBay auction sites with Netscape Composer you need to download Netscape first. If you start up the program, select File->New Composer Page and basically you can start immediately to design your auction listings. You can make you letters in any colour, bold, italics, use background colours (or even images) etc. The options are endless. You can save this file on your local hard drive as html file. I used to have one file for every listing I generate. The best thing is that once you have got a nice and professional looking eBay auction listing, you can use it for ever. Just open your last listing in Netscape Composer and edit according to your new item. Amazingly, this takes only a couple of minutes.
But how do you transfer your listing saved as a html file on your local hard drive to eBay? The answer is simple. Once you have logged in into your eBay account and selected your category and starting price you have to type in your “item description”. Did you see that eBay allows HTML format? Have a look when you launch your next listing. That’s the time where you go back to your new listing you just have created with Netscape Composer. Down the bottom of your Netscape Composer page you’ll see a button called: SOURCE - the source code of your listing. Click on that and highlight and copy the entire text. Select then the eBay site and paste this text into the “Item description box”. Make sure that all links are working and that all photos are uploaded to the internet.
When you have finalised your listing you will be surprised. A stunning and professional looking “DIY-listing”. You can always use “ready-to-go” auction templates and edit these according to your item. You’ll see that with an professional auction design you can easily attract more buyers and get higher bids. It’s worth the effort. Keep in mind that professional web design software is highly expensive and does the same job. Alternatively, you can choose from a huge variety of third party auction services doing the job for you. But hey, there are incredibly expensive too. Don’t you think that the eBay fees are high enough and you can easily do it yourself without spending any additional dollars. It’s really simple!
The Changing Face of Web and Search Engine Marketing
A few years ago, search engine placement was arranged by your average Web designer and/or Webmaster. The Webmaster would simply submit a site to search engines manually or use rudimentary software that was widely available.
Keyword relevance was largely a matter of link popularity and the Webmaster assigning a simple keyword meta-tag to each page of your site. The system used to work reasonably well, or so it seemed. That is no longer the case.
Today, submission to the major search engines like Google is largely irrelevant, although there is a complex mix of PFI (pay for inclusion) and PFP (pay for performance, sponsored links, PPC ads) that require complex submission of details.
Today's Methodology
In today's Internet economy, sophisticated and complex programs - called spiders - surf the Web looking at the source code of Web pages. They sort through the complex web of formatting tags, programming script, multi-media, page titles, and content that the user may or may not see, to ascertain how to rank each page of your site for each and every word and word combination that it finds.
These spiders index the words of each page found and add it to the engine's database, making them available as keywords for search engine searchers. In this new environment, sophisticated software programs that analyze the various search engine algorithms and how they rank selected pages have moved to the forefront of search engine placement.
This has spawned a large industry of SEO (search engine optimisation and marketing) experts and specialist SEM firms.
What Does Keyword Based Marketing Offer?
If implemented correctly, SEO can offer a higher return on investment than nearly any other marketing strategy (online or offline). Placing high in the search engine ranking positions (SERPs) is a great way to attract first time visitors. Placement in the search engines can largely determine the "reach" of your online marketing strategy.
The stakes in this battle are being raised all the time as the number of users going online increases - which in the U.S. alone approaches 100 million - with over 60% of those users spending some 48 BILLION dollars per year for online shopping (Greenspan, 2002, cyberatlas.com).
With broadband prices in Australia falling rapidly and the rate of Internet takeup extraordinarily high, the Australian consumer is showing similar enthusiasm for online sales. Unfortunately, many potential buyers - some say as many as 70% - give up because they cannot find the good sites to shop at, because they are poorly keyword indexed or the actual site has poor navigation and design.
When any business is making plans to improve their Search Engine positions, they need to understand that optimisation of your site for the Search Engines is not a one-shot job. It requires ongoing monitoring and tweaking in order to keep ahead of both the competition AND the changes the Search Engines make to how they rank sites.
Any comprehensive Web marketing plan should:
(1) Promote your web site based on the (optimised) content of your site and knowledge of the relevant marketplace;
(2) Utilise data of how the average search engine user actually looks for information on your site - including alternative terms, synonyms, common phrasing, etc;
(3) Include internal and external link building with relevant sites and relevant keywords;
(4) Regular reporting of search engine positioning, general Internet visibility and actual visitor statistics/analytics and recommendation for improvements.
Every serious Web site owner should be on a Web marketing plan that is definitely more than just a submission or reporting service. Set a monthly budget and take action.
We've seen many of our clients benefit from the ongoing relationship we have developed with them through our web marketing plans. Plenty of page 1 rankings on Google, Yahoo, MSN are not uncommon over time, as we monitor and tweak their sites for the Search Engines.
However, in almost all cases, those clients would have never achieved and then maintained those high rankings if they had not had someone in the know keeping track of how their site is ranking, and making changes where ever needed.
It's like advertising in the Yellow Pages really. If you don't pay to have your ad included, you don't get an entry in the book, and eventually the calls to your business start to drop off as people update to the newest edition.
Search Engine Optimisation / Marketing is the same. The Internet is NOT static - it's always changing and evolving, and in order for your site to get and maintain good rankings around the keywords that are important to you, you have to keep someone on the job on a regular basis who knows how to react to the changes happening.
The Return On Investment (ROI) for good SEO/SEM services is very high, compared to traditional advertising and marketing. According to Google's statistics, Search advertising is up to 20 times CHEAPER per lead, compared to (for example) Direct Mail. For any company spending money on advertising, this statistic should be of EXTREME interest! After all, what company doesn't want to reduce their cost of customer acquisition?
That's what SEO/SEM companies are supposed to be about! Well, at least at our company, we are - I can't speak for our competitors. Before you hire an SEO/SEM company, ask what their plan is for the ongoing optimisation of your site. If they don't have a plan, run, don't walk, to the nearest exit and hang onto your money.
Keyword relevance was largely a matter of link popularity and the Webmaster assigning a simple keyword meta-tag to each page of your site. The system used to work reasonably well, or so it seemed. That is no longer the case.
Today, submission to the major search engines like Google is largely irrelevant, although there is a complex mix of PFI (pay for inclusion) and PFP (pay for performance, sponsored links, PPC ads) that require complex submission of details.
Today's Methodology
In today's Internet economy, sophisticated and complex programs - called spiders - surf the Web looking at the source code of Web pages. They sort through the complex web of formatting tags, programming script, multi-media, page titles, and content that the user may or may not see, to ascertain how to rank each page of your site for each and every word and word combination that it finds.
These spiders index the words of each page found and add it to the engine's database, making them available as keywords for search engine searchers. In this new environment, sophisticated software programs that analyze the various search engine algorithms and how they rank selected pages have moved to the forefront of search engine placement.
This has spawned a large industry of SEO (search engine optimisation and marketing) experts and specialist SEM firms.
What Does Keyword Based Marketing Offer?
If implemented correctly, SEO can offer a higher return on investment than nearly any other marketing strategy (online or offline). Placing high in the search engine ranking positions (SERPs) is a great way to attract first time visitors. Placement in the search engines can largely determine the "reach" of your online marketing strategy.
The stakes in this battle are being raised all the time as the number of users going online increases - which in the U.S. alone approaches 100 million - with over 60% of those users spending some 48 BILLION dollars per year for online shopping (Greenspan, 2002, cyberatlas.com).
With broadband prices in Australia falling rapidly and the rate of Internet takeup extraordinarily high, the Australian consumer is showing similar enthusiasm for online sales. Unfortunately, many potential buyers - some say as many as 70% - give up because they cannot find the good sites to shop at, because they are poorly keyword indexed or the actual site has poor navigation and design.
When any business is making plans to improve their Search Engine positions, they need to understand that optimisation of your site for the Search Engines is not a one-shot job. It requires ongoing monitoring and tweaking in order to keep ahead of both the competition AND the changes the Search Engines make to how they rank sites.
Any comprehensive Web marketing plan should:
(1) Promote your web site based on the (optimised) content of your site and knowledge of the relevant marketplace;
(2) Utilise data of how the average search engine user actually looks for information on your site - including alternative terms, synonyms, common phrasing, etc;
(3) Include internal and external link building with relevant sites and relevant keywords;
(4) Regular reporting of search engine positioning, general Internet visibility and actual visitor statistics/analytics and recommendation for improvements.
Every serious Web site owner should be on a Web marketing plan that is definitely more than just a submission or reporting service. Set a monthly budget and take action.
We've seen many of our clients benefit from the ongoing relationship we have developed with them through our web marketing plans. Plenty of page 1 rankings on Google, Yahoo, MSN are not uncommon over time, as we monitor and tweak their sites for the Search Engines.
However, in almost all cases, those clients would have never achieved and then maintained those high rankings if they had not had someone in the know keeping track of how their site is ranking, and making changes where ever needed.
It's like advertising in the Yellow Pages really. If you don't pay to have your ad included, you don't get an entry in the book, and eventually the calls to your business start to drop off as people update to the newest edition.
Search Engine Optimisation / Marketing is the same. The Internet is NOT static - it's always changing and evolving, and in order for your site to get and maintain good rankings around the keywords that are important to you, you have to keep someone on the job on a regular basis who knows how to react to the changes happening.
The Return On Investment (ROI) for good SEO/SEM services is very high, compared to traditional advertising and marketing. According to Google's statistics, Search advertising is up to 20 times CHEAPER per lead, compared to (for example) Direct Mail. For any company spending money on advertising, this statistic should be of EXTREME interest! After all, what company doesn't want to reduce their cost of customer acquisition?
That's what SEO/SEM companies are supposed to be about! Well, at least at our company, we are - I can't speak for our competitors. Before you hire an SEO/SEM company, ask what their plan is for the ongoing optimisation of your site. If they don't have a plan, run, don't walk, to the nearest exit and hang onto your money.
Need A Website? You Have 3 Options
When it comes to building a website, most individuals and small business owners think you either have to do it yourself or hire someone to do it. Web builder software is often the better option for this group by far.
Even if you're a seasoned web professional, you should know what web builder software can offer private individuals and small businesses. Designers regularly waste time fielding inquiries from small-time website owners who don't realize the time, effort, and therefore cost involved in making a website from scratch. Or your brain may be picked endlessly by a would-be developer. Recommending a good web builder program is a great way to help this group--you can even monetize these non-prospects by reselling web builder software or referring it as an affiliate.
The 3 Web Design Options
DIY (design it yourself), usually using software such as Dreamweaver or FrontPage.
Pay someone else to design it.
Use a "website builder" that includes everything you need and builds the website based on a setup wizard that asks questions about your website goals.
Most people just stumble into one of these three options without really comparing. In fact, if someone is even considering whether to try to do it themselves, hire a pro, or use a website builder program, it's extremely likely they really do need to start with a website builder program. After all, with the small investment required by web builder software, you can easily decide to go the DIY or professional design route later. But the money and time spent on professional services or DIY cannot be un-spent.
If you don't have the web design skills that would lead you to make your own website without questioning, or the budget to hire a designer just as easily, your time, money and other resources are probably better spent on other aspects of your website--such as promoting it, planning it, or getting content for it.
Website Options Comparison: Cost
: Cost of software (Dreamweaver, the most popular, runs about $300) + many hours of your life--what is your time worth?
Web Designer: $500-$5000
Website Builder: $100-200 (if a software package); $15-40/month (if a subscription service)
Time
DIY: Depending on your skill level, a week to a few months.
Web Designer: A few weeks till completion (but little time on your part).
Website Builder: Five minutes to an hour (depending on how much you want to play with the options).
Graphic Design: Most people who build their own websites use graphic design templates, or at least ready-made graphics. But there's still the problem of how to bring the elements of the design together into an attractive whole.
Web Designer: If you want to be taken seriously, a graphic designer will go a long way. Still, many people manage to sabotage the designer's work with too many demands. Also, some designers are really programmers rather than graphic designers, and will use templates anyway. In the end, though, the biggest drawback is cost: graphic designers can do it better, but can you afford them?
Website Builder: The advantage of a website builder over DIY templates is that the builder will save you the time of coding the website to stitch all the parts together.
Even if you're a seasoned web professional, you should know what web builder software can offer private individuals and small businesses. Designers regularly waste time fielding inquiries from small-time website owners who don't realize the time, effort, and therefore cost involved in making a website from scratch. Or your brain may be picked endlessly by a would-be developer. Recommending a good web builder program is a great way to help this group--you can even monetize these non-prospects by reselling web builder software or referring it as an affiliate.
The 3 Web Design Options
DIY (design it yourself), usually using software such as Dreamweaver or FrontPage.
Pay someone else to design it.
Use a "website builder" that includes everything you need and builds the website based on a setup wizard that asks questions about your website goals.
Most people just stumble into one of these three options without really comparing. In fact, if someone is even considering whether to try to do it themselves, hire a pro, or use a website builder program, it's extremely likely they really do need to start with a website builder program. After all, with the small investment required by web builder software, you can easily decide to go the DIY or professional design route later. But the money and time spent on professional services or DIY cannot be un-spent.
If you don't have the web design skills that would lead you to make your own website without questioning, or the budget to hire a designer just as easily, your time, money and other resources are probably better spent on other aspects of your website--such as promoting it, planning it, or getting content for it.
Website Options Comparison: Cost
: Cost of software (Dreamweaver, the most popular, runs about $300) + many hours of your life--what is your time worth?
Web Designer: $500-$5000
Website Builder: $100-200 (if a software package); $15-40/month (if a subscription service)
Time
DIY: Depending on your skill level, a week to a few months.
Web Designer: A few weeks till completion (but little time on your part).
Website Builder: Five minutes to an hour (depending on how much you want to play with the options).
Graphic Design: Most people who build their own websites use graphic design templates, or at least ready-made graphics. But there's still the problem of how to bring the elements of the design together into an attractive whole.
Web Designer: If you want to be taken seriously, a graphic designer will go a long way. Still, many people manage to sabotage the designer's work with too many demands. Also, some designers are really programmers rather than graphic designers, and will use templates anyway. In the end, though, the biggest drawback is cost: graphic designers can do it better, but can you afford them?
Website Builder: The advantage of a website builder over DIY templates is that the builder will save you the time of coding the website to stitch all the parts together.
Google's SEO Advice For Your Website: Content
The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web.
Of course, that shouldn't be a surprise, considering how often officials at Google proclaim the importance of good content. Yet traditional SEO wisdom has little to say about good writing.
Does Google, the world's wealthiest media company, really ignore traditional standards of quality in the publishing world? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?
Apparently not.
Most Common On-the-Page Website Content Success Features
Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.
I looked at Google's top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Typically, the top five pages receive an overwhelming majority of the traffic delivered by Google.
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
* Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.
* Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Does Google use SpellCheck? I can already hear the scoffing on the other side of this computer screen. Before you dismiss the idea completely, keep in mind that no one really does know what the 100 factors in Google's algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same.
* Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
* Lists: both bulleted and numbered, form a large part of the text.
* Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
* Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword.
SEO Bugbears and Sacred Cows
A hard look at the results shows that, practically speaking, a number of SEO bugbears and sacred cows may matter less to ranking than good content.
* PageRank. The median PageRank was 4. One page had a PageRank of 0. Of course, this might simply be yet another demonstration that the little PageRank number you get in your browser window is not what Google's algo is using. But if you're one of those people who attaches an overriding value to that little number, this is food for thought.
* Frames. The top two web pages listed for the most searched-on keyword employ frames. Frames may still be a bad web design idea from a usability standpoint, and they may ruin your search engine rankings if your site's linking system depends on them. But there are worse ways you could shoot yourself in the foot.
* JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links. Again, that's not the best web design practice, but there are worse things you could do.
* Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. Of course, it's not clear what benefit the website owners hope to get from placing irrelevant links on pages. It has been a proven way of lowering conversion rates and losing visitors. But Google doesn't seem to care if your website makes money.
* Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.
Recommendations
* Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
* If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going online.
* Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.
* Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified.
In short, if you have a mature website that is already indexed and getting traffic, you should consider making sure the bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web.
Of course, that shouldn't be a surprise, considering how often officials at Google proclaim the importance of good content. Yet traditional SEO wisdom has little to say about good writing.
Does Google, the world's wealthiest media company, really ignore traditional standards of quality in the publishing world? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?
Apparently not.
Most Common On-the-Page Website Content Success Features
Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.
I looked at Google's top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Typically, the top five pages receive an overwhelming majority of the traffic delivered by Google.
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
* Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.
* Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Does Google use SpellCheck? I can already hear the scoffing on the other side of this computer screen. Before you dismiss the idea completely, keep in mind that no one really does know what the 100 factors in Google's algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same.
* Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
* Lists: both bulleted and numbered, form a large part of the text.
* Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
* Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword.
SEO Bugbears and Sacred Cows
A hard look at the results shows that, practically speaking, a number of SEO bugbears and sacred cows may matter less to ranking than good content.
* PageRank. The median PageRank was 4. One page had a PageRank of 0. Of course, this might simply be yet another demonstration that the little PageRank number you get in your browser window is not what Google's algo is using. But if you're one of those people who attaches an overriding value to that little number, this is food for thought.
* Frames. The top two web pages listed for the most searched-on keyword employ frames. Frames may still be a bad web design idea from a usability standpoint, and they may ruin your search engine rankings if your site's linking system depends on them. But there are worse ways you could shoot yourself in the foot.
* JavaScript-formatted internal links. Most of the websites use JavaScript for their internal page links. Again, that's not the best web design practice, but there are worse things you could do.
* Links: Most of the web pages contained ten or more links; many contain over 30, in defiance of the SEO bugbears about "link popularity bleeding." Moreover, nearly all the pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. Of course, it's not clear what benefit the website owners hope to get from placing irrelevant links on pages. It has been a proven way of lowering conversion rates and losing visitors. But Google doesn't seem to care if your website makes money.
* Originality: a significant number of pages contained content copied from other websites. In all cases, the content was professionally written content apparently distributed on a free-reprint basis. Note: the reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usually the majority of the page.
Recommendations
* Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit the "back" button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
* If you write your own content, make sure that it passes through the hands of a skilled copyeditor or writer before going online.
* Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.
* Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified.
In short, if you have a mature website that is already indexed and getting traffic, you should consider making sure the bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns
Five effective ways of making money out of web templates
Web templates are the in-thing now-a-days and most of them are selling like hot cakes resulting into huge profits for web template providers. You too can cash-in on this web template craze and make money. Discussed in this article are five effective ways of making money out of web templates.
Five effective ways to make money out of web templates
1.) Creating turnkey pages from web templates
Turnkey websites are the hottest resource on the internet. If you are a web designer, web hosting company or simply own a website you can make good money by creating turnkey websites from readymade web templates.
What are turn key websites?
Turnkey websites are completely functional websites having relevant content, domain names and hosting. Depending on the type, turnkey websites can have shopping carts, interactive scripts, graphics forms, forums, live chats etc. All that a buyer needs to do is buy the website and he is ready to do business.
What you need to do?
In order to set up a turn key website business, you need to do the following;
1) Purchase professional looking web templates with resell rights or join a template membership program
2.) Modify the web templates by adding relevant content, links, images and graphics
3.) Purchase domain names and hosting accounts
4) Host the completed web templates as websites
5) Advertise/promote your websites for sale/rent by SEO and Email marketing
What will be your ROI?
You ROI Will surely be very high. This is because of the fact that the retail value of turnkey websites is around $200 - $500 per website and can also go higher based on the website quality. You can also go for renting your websites instead of selling them. As you will be purchasing web-templates for a cheaper cost your ROI will be higher. The best way to go about it is by joining membership programs that will give you access to a host of http://www.buytemplates.netweb templates at a low one time cost. Also make sure to host your sites with hosting service providers who offer unlimited domain name hosting. One good example of a turnkey website service is ready-set-web.com.
2.) Joining an affiliate program
Affiliate programs are quite popular over the net. If you have a well ranking website with a good traffic margin then you can very well join an affiliate program offered by many if not all web template providers. All that you need to do is promote their templates and you can make easy money in the form of commissions.
What you need to do?
In order to join an affiliate program you need to register yourself for the program. As soon as the registration process is over you will receive a link or banner advert that you can place on your website at strategic places. In case your website visitor clicks the banner and makes the purchase you get a part of the commission. Commissions can range from 2% to 10% of the actual sales proceeds. Most companies use tracking software programs or individual services like clicksgalore, commission junction etc. for tracking sales.
Some good web template providers who offer affiliate programs are buytemplates.net, templatehunter.com, templatemagic.net and webzonetemplates.com Before joining an affiliate program make sure that the template provider offers allied/complimentary services like web hosting, search engine optimization, content insertion, domain name registration, template customization etc. In fact the more the complimentary services offered the better will be your returns.
3.) Reselling/redistributing web templates
If you own a website that attracts good traffic or is likely to attract traffic in the future, you can go for purchasing templates as a bulk and reselling them. To get redistribution rights all that you need to do is purchase reseller templates that many web template providers offer today. Some good web template vendors who offer reseller templates are http://www.buytemplates.net , http://www.templatemagic.net and freewebsitetemplates.com. Purchasing reseller templates on your own and reselling them can fetch you more returns than by joining an affiliate program.
What you need to do?
All that you need to do is purchase web templates that come with resell rights. You can then modify the templates and sell them to potential customers with non-exclusive rights. You certainly need not be a html pro to start this business; instead you can partner with template providers who offer related services like template customization, hosting, SEO etc. and earn good commissions by referring your customers to them.
4.) Joining Referral based programs
Referral programs are very unlike affiliate programs in the sense that they do not involve you to place links or banner ads on your site. This is basically a word of mouth program and requires you to promote products by word-of-mouth. In case a customer referred by you joins a membership program or buys a web template and refers your name in the referral section, you get a commission. But such referral programs are offered by very few template vendors today.
5.) Web designing with web templates
If you are a professional web designer you can earn higher returns by making use of web templates. Firstly you can satisfy your clients with the speed at which you complete the work and at the same time get more ROI as the readymade website templates are way cheap. All that you need to do is buy exclusive templates and resell them after making modifications. One way to go about it is by joining membership programs offered by web template providers. This will give you access to a host of web templates at a one time cost. Most web designers can almost double their profits, take care of multiple projects and also retain customers by making use of this technique. Also web designers can attract new customers by lowering their service charges.
So what if you can’t make web templates on your own, you can still cash in on web templates by making use of these sales techniques.
Five effective ways to make money out of web templates
1.) Creating turnkey pages from web templates
Turnkey websites are the hottest resource on the internet. If you are a web designer, web hosting company or simply own a website you can make good money by creating turnkey websites from readymade web templates.
What are turn key websites?
Turnkey websites are completely functional websites having relevant content, domain names and hosting. Depending on the type, turnkey websites can have shopping carts, interactive scripts, graphics forms, forums, live chats etc. All that a buyer needs to do is buy the website and he is ready to do business.
What you need to do?
In order to set up a turn key website business, you need to do the following;
1) Purchase professional looking web templates with resell rights or join a template membership program
2.) Modify the web templates by adding relevant content, links, images and graphics
3.) Purchase domain names and hosting accounts
4) Host the completed web templates as websites
5) Advertise/promote your websites for sale/rent by SEO and Email marketing
What will be your ROI?
You ROI Will surely be very high. This is because of the fact that the retail value of turnkey websites is around $200 - $500 per website and can also go higher based on the website quality. You can also go for renting your websites instead of selling them. As you will be purchasing web-templates for a cheaper cost your ROI will be higher. The best way to go about it is by joining membership programs that will give you access to a host of http://www.buytemplates.netweb templates at a low one time cost. Also make sure to host your sites with hosting service providers who offer unlimited domain name hosting. One good example of a turnkey website service is ready-set-web.com.
2.) Joining an affiliate program
Affiliate programs are quite popular over the net. If you have a well ranking website with a good traffic margin then you can very well join an affiliate program offered by many if not all web template providers. All that you need to do is promote their templates and you can make easy money in the form of commissions.
What you need to do?
In order to join an affiliate program you need to register yourself for the program. As soon as the registration process is over you will receive a link or banner advert that you can place on your website at strategic places. In case your website visitor clicks the banner and makes the purchase you get a part of the commission. Commissions can range from 2% to 10% of the actual sales proceeds. Most companies use tracking software programs or individual services like clicksgalore, commission junction etc. for tracking sales.
Some good web template providers who offer affiliate programs are buytemplates.net, templatehunter.com, templatemagic.net and webzonetemplates.com Before joining an affiliate program make sure that the template provider offers allied/complimentary services like web hosting, search engine optimization, content insertion, domain name registration, template customization etc. In fact the more the complimentary services offered the better will be your returns.
3.) Reselling/redistributing web templates
If you own a website that attracts good traffic or is likely to attract traffic in the future, you can go for purchasing templates as a bulk and reselling them. To get redistribution rights all that you need to do is purchase reseller templates that many web template providers offer today. Some good web template vendors who offer reseller templates are http://www.buytemplates.net , http://www.templatemagic.net and freewebsitetemplates.com. Purchasing reseller templates on your own and reselling them can fetch you more returns than by joining an affiliate program.
What you need to do?
All that you need to do is purchase web templates that come with resell rights. You can then modify the templates and sell them to potential customers with non-exclusive rights. You certainly need not be a html pro to start this business; instead you can partner with template providers who offer related services like template customization, hosting, SEO etc. and earn good commissions by referring your customers to them.
4.) Joining Referral based programs
Referral programs are very unlike affiliate programs in the sense that they do not involve you to place links or banner ads on your site. This is basically a word of mouth program and requires you to promote products by word-of-mouth. In case a customer referred by you joins a membership program or buys a web template and refers your name in the referral section, you get a commission. But such referral programs are offered by very few template vendors today.
5.) Web designing with web templates
If you are a professional web designer you can earn higher returns by making use of web templates. Firstly you can satisfy your clients with the speed at which you complete the work and at the same time get more ROI as the readymade website templates are way cheap. All that you need to do is buy exclusive templates and resell them after making modifications. One way to go about it is by joining membership programs offered by web template providers. This will give you access to a host of web templates at a one time cost. Most web designers can almost double their profits, take care of multiple projects and also retain customers by making use of this technique. Also web designers can attract new customers by lowering their service charges.
So what if you can’t make web templates on your own, you can still cash in on web templates by making use of these sales techniques.
SEO Content Distribution Linking For Newbies
The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.
Newbie Myth 1: The "Duplicate content penalty."
Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a "duplicate content penalty." Why is this concern unjustified?
* If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry "duplicate content" from the news wires such as
Reuters and the Associated Press.
* Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank.
* Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty.
True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the "duplicate" pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site's other pages.
The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of "copyright theft" penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content.
Newbie Myth 2: The goal is to get in article clearinghouse websites.
There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare.com, amazines.com, and goarticles.com.
Many novice content-distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites--not to get a backlink directly from the clearinghouse website (though this is sometimes an unexpected bonus).
Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It's not a small amount of work. But there's no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you've written.
Myth 3: Any content will do.
Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high - quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you'll be handicapping yourself from the start.
Myth 4: Distributing content is easy. Just hit "send."
Reality: Content distribution campaign requires skillful planning to target publisher websites effectively.
This is essentially a four-step process.
1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses.
It's a careful balance: you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you'll lower the maximum number of links you can hope to get.
For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results.
2. To maximize success, you must have articles custom-created for each major category you want to submit to. "Incorporating Content in Web Design" and "Marketing with Content" would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won't appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with "the web" would not be as effective.
3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, "Incorporating Content in Web Design" becomes "Incorporating Content into Flash Web Design," or "Incorporating Content into Accessible Web Design." Sometimes the refinement is just a "find and replace" of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed.
4. Once you've identified sub-categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category.
In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it's not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge to be successful.
Newbie Myth 1: The "Duplicate content penalty."
Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a "duplicate content penalty." Why is this concern unjustified?
* If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry "duplicate content" from the news wires such as
Reuters and the Associated Press.
* Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank.
* Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty.
True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the "duplicate" pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site's other pages.
The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of "copyright theft" penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content.
Newbie Myth 2: The goal is to get in article clearinghouse websites.
There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare.com, amazines.com, and goarticles.com.
Many novice content-distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites--not to get a backlink directly from the clearinghouse website (though this is sometimes an unexpected bonus).
Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It's not a small amount of work. But there's no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you've written.
Myth 3: Any content will do.
Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high - quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you'll be handicapping yourself from the start.
Myth 4: Distributing content is easy. Just hit "send."
Reality: Content distribution campaign requires skillful planning to target publisher websites effectively.
This is essentially a four-step process.
1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses.
It's a careful balance: you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you'll lower the maximum number of links you can hope to get.
For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results.
2. To maximize success, you must have articles custom-created for each major category you want to submit to. "Incorporating Content in Web Design" and "Marketing with Content" would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won't appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with "the web" would not be as effective.
3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, "Incorporating Content in Web Design" becomes "Incorporating Content into Flash Web Design," or "Incorporating Content into Accessible Web Design." Sometimes the refinement is just a "find and replace" of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed.
4. Once you've identified sub-categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category.
In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it's not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge to be successful.
Back To Main Page Click Here for more articles The Internet Marketers Answer to Frontpage and Dreamweaver
Leading Web site design packages have a serious contender called XSitePro, a new software package geared toward the rapidly expanding world of Internet marketing.
XSitePro is a new web site design package that creates entire web sites, not just individual pages, with ease.
Unlike leading web design programs, XSitePro approaches the whole process of site design from an online marketer's perspective, incorporating easy-to-use features that differentiate XSitePro from other site design software.
"We are confident that XSitePro offers the alternative to Microsoft's FrontPage and Macromedia's Dreamweaver that Internet marketers and other web designers are looking for," says Paul Smithson, president and CEO, of Intellimon Ltd. "Our customers can create professional Web sites in a fraction of the time it would take them using other web design software."
XSitePro users don't need to know how to write code to create a professional quality web site. Anyone who has word processing skills can create web pages using the built-in "What you see is what you get" page editor.
Users will also find that XSitePro is a great program for keeping their web sites updated after they have been created. Using the page layout feature it is possible to change the whole style of a site in minutes rather than days. You no longer have to settle with existing designs, or be intimidated by the workload of redesigning your sites.
"It is refreshing to see the product designed from the ground up for marketers," says Ed Keay-Smith of AdWords Marketing. "I love the built in automation of affiliate and Google AdWords links…I have now chosen to use XSite Pro over FrontPage as my major money making website builder."
Here are just a few of the great features that this software offers:
-Add Google AdSense ads with just two clicks of the mouse, adding extra income streams with little effort.
-Hide unattractive page urls by creating redirect pages that automatically forward visitors to alternative locations.
-Include navigation menus that automatically update themselves whenever new pages are added.
- Use the 130,000 word built-in spell-checker to guarantee spelling mistakes do not occur on any pages.
-Split long documents into multiple pages that include complete page navigation menus.
-Keep track of all of the essential information regarding web hosting, which means users will never forget any important information such as usernames, passwords, mail server details, etc.
-Export sites into other Web design programs, such as FrontPage or Dreamweaver.
XSitePro also assists users with optimizing their Web sites for the search engines. Users can designate keywords that are automatically added to the meta tags of every new Web site or Web page created. They can also measure if they have used keywords the correct number of times on each page and quickly make corrections so that they maximize the chance of ranking well in search engines.
You don't need to worry about backing up your data either as the software can back-up all your web site work to a single file in just one mouse click.
In my opinion XSitePro is definitely one of the most exciting software packages to have been released in recent years.
You can find out more XsitePro by visiting their web site at http://www.xsitepro.com
XSitePro is a new web site design package that creates entire web sites, not just individual pages, with ease.
Unlike leading web design programs, XSitePro approaches the whole process of site design from an online marketer's perspective, incorporating easy-to-use features that differentiate XSitePro from other site design software.
"We are confident that XSitePro offers the alternative to Microsoft's FrontPage and Macromedia's Dreamweaver that Internet marketers and other web designers are looking for," says Paul Smithson, president and CEO, of Intellimon Ltd. "Our customers can create professional Web sites in a fraction of the time it would take them using other web design software."
XSitePro users don't need to know how to write code to create a professional quality web site. Anyone who has word processing skills can create web pages using the built-in "What you see is what you get" page editor.
Users will also find that XSitePro is a great program for keeping their web sites updated after they have been created. Using the page layout feature it is possible to change the whole style of a site in minutes rather than days. You no longer have to settle with existing designs, or be intimidated by the workload of redesigning your sites.
"It is refreshing to see the product designed from the ground up for marketers," says Ed Keay-Smith of AdWords Marketing. "I love the built in automation of affiliate and Google AdWords links…I have now chosen to use XSite Pro over FrontPage as my major money making website builder."
Here are just a few of the great features that this software offers:
-Add Google AdSense ads with just two clicks of the mouse, adding extra income streams with little effort.
-Hide unattractive page urls by creating redirect pages that automatically forward visitors to alternative locations.
-Include navigation menus that automatically update themselves whenever new pages are added.
- Use the 130,000 word built-in spell-checker to guarantee spelling mistakes do not occur on any pages.
-Split long documents into multiple pages that include complete page navigation menus.
-Keep track of all of the essential information regarding web hosting, which means users will never forget any important information such as usernames, passwords, mail server details, etc.
-Export sites into other Web design programs, such as FrontPage or Dreamweaver.
XSitePro also assists users with optimizing their Web sites for the search engines. Users can designate keywords that are automatically added to the meta tags of every new Web site or Web page created. They can also measure if they have used keywords the correct number of times on each page and quickly make corrections so that they maximize the chance of ranking well in search engines.
You don't need to worry about backing up your data either as the software can back-up all your web site work to a single file in just one mouse click.
In my opinion XSitePro is definitely one of the most exciting software packages to have been released in recent years.
You can find out more XsitePro by visiting their web site at http://www.xsitepro.com
How to register your domain
When you launch a new website you must register a unique domain name with an authorized registrar. When the internet was first starting, all domain names and IP addresses were registered through one organization, Internic. Eventually Network Solutions took over the role as “keeper” of the internet domain names. Today, there are hundreds of websites where you can register your domain name but Network Solutions still maintains the main database of domain names. Some websites charge as little as $2.95 per year for your domain name while others charge as much as $35 per year for the exact same service. Some even offer one year free if you register your domain name with them and host your website on their servers. Why pay $35 when you can register your domain name for much less at another website?
So why does Network Solutions charge $35 a year if they are the keeper of the database and their resellers charge a fraction or even nothing? Who knows and who cares! Register your domain with one of the cheaper providers and you'll be fine. A word caution - be care who you choose to host your website. Getting a free year of your domain name isn't worth it if your webhost is unreliable and your website is down more than it's up.
You pay for your domain name on a yearly basis. It's a separate charge from your webhosting bill. When you register your domain name choose the autorenewal option if it's available. This way your domain name will not expire if you forget to renew it. If your domain name expires, it's free for anyone else to register so you need to stay on top of when it's expiring. Also registering your domain name for a 3 to 5 year term will often save you money. For example, godaddy.com charges $8.95 a year for your domain name but only $7.25 a year if you register for a 5 year term.
When you register your domain you can create different contact names. The three contacts are Administrator, Technical and Billing. Most of the time the same person is all 3 contacts. If you web designer registers your domain name for you, make sure you are designated as the Administrative contact. This gives you control over the domain name and you must be notified if someone is trying to make changes to your record. If you aren't one of the contacts then someone can transfer ownership of the domain name without your permission.
To see a record of your domain name, go to www.networksolutions.com and use their WHOIS utility which is located in the bottom left corner of their home page. Simply enter your domain name and click Search. You'll see the complete record of your domain name, where it's registered and where your website is hosted. For a complete video of how to use WHOIS, visit www.valiss.com/video/whois/whois.html.
When you register your domain name you'll have to the option of making it a private registration. I highly recommend paying the additional fee to make your information private. If you leave your registration public anyone can look up your domain information which includes your home or business address and your email address. Many spammers scan public domain registration records to find valid email addresses to spam.
I always use a yahoo or hotmail email account when registering my domains. This way if spammers to find my email address, I can just get a new “throwaway” email address and I won't receive spam at my primary email address.
Always make sure your domain record remains locked. Locking your domain name is a feature implemented a few years ago. When you want to transfer your domain name to a different registrar you must unlock it. Once it's unlocked the new registrar can “pull” your domain name from your current registrar. Once the transfer is complete, the domain name will be locked to prevent anyone else from “pulling” your domain away from you.
So why does Network Solutions charge $35 a year if they are the keeper of the database and their resellers charge a fraction or even nothing? Who knows and who cares! Register your domain with one of the cheaper providers and you'll be fine. A word caution - be care who you choose to host your website. Getting a free year of your domain name isn't worth it if your webhost is unreliable and your website is down more than it's up.
You pay for your domain name on a yearly basis. It's a separate charge from your webhosting bill. When you register your domain name choose the autorenewal option if it's available. This way your domain name will not expire if you forget to renew it. If your domain name expires, it's free for anyone else to register so you need to stay on top of when it's expiring. Also registering your domain name for a 3 to 5 year term will often save you money. For example, godaddy.com charges $8.95 a year for your domain name but only $7.25 a year if you register for a 5 year term.
When you register your domain you can create different contact names. The three contacts are Administrator, Technical and Billing. Most of the time the same person is all 3 contacts. If you web designer registers your domain name for you, make sure you are designated as the Administrative contact. This gives you control over the domain name and you must be notified if someone is trying to make changes to your record. If you aren't one of the contacts then someone can transfer ownership of the domain name without your permission.
To see a record of your domain name, go to www.networksolutions.com and use their WHOIS utility which is located in the bottom left corner of their home page. Simply enter your domain name and click Search. You'll see the complete record of your domain name, where it's registered and where your website is hosted. For a complete video of how to use WHOIS, visit www.valiss.com/video/whois/whois.html.
When you register your domain name you'll have to the option of making it a private registration. I highly recommend paying the additional fee to make your information private. If you leave your registration public anyone can look up your domain information which includes your home or business address and your email address. Many spammers scan public domain registration records to find valid email addresses to spam.
I always use a yahoo or hotmail email account when registering my domains. This way if spammers to find my email address, I can just get a new “throwaway” email address and I won't receive spam at my primary email address.
Always make sure your domain record remains locked. Locking your domain name is a feature implemented a few years ago. When you want to transfer your domain name to a different registrar you must unlock it. Once it's unlocked the new registrar can “pull” your domain name from your current registrar. Once the transfer is complete, the domain name will be locked to prevent anyone else from “pulling” your domain away from you.
Choosing Your Web Hosting Reseller Software
As a web host reseller, one of your most important business decisions is your choice of web hosting control panel software. The web hosting software you use will save or cost you time, money, and frustration.
What reseller control panel features will reduce your workload? What hosting software programs are integrated with the reseller control panel or work with it? What website control panel features will your clients like?
In this article, we’ve compared four quality web hosting reseller software programs:
• Alabanza
• cPanel
• H-Sphere
• Plesk
All of these reseller control panels come with control panels for your clients. They all have numerous features — advanced email management, web statistics, pre-installed scripts, multi-language support, and more. They all work on Linux platforms, while H-Sphere and Plesk also work with Windows. According to the cPanel website, a Windows version of cPanel is in development.
Other features that set these control panels apart are their degree of automation, the number of features and ease of use for the end user, and the features and ease of use for you, the reseller.
Alabanza
When you become an Alabanza reseller, you don’t just have a reseller account — you lease a dedicated server from Alabanza. Alabanza owns the control panel the server, and you resell directly for Alabanza. If you lease a dedicated Alabanza server, you can create your own reseller accounts. However, only you can set up hosting plans; resellers below you will be limited to hosting plans that you create.
Alabanza offers resellers a high degree of automation with its Domain System Manager (DSM), which can significantly reduce overhead and time spent on routine tasks:
• Account creation
• Billing and invoice management
• Credit card processing
• Domain registration
• Email notifications
• Ordering fraud protection
Even novices can sell hosting with this level of automation.
DSM also integrates with bulkregister.com for domain name registration. It does not easily integrate with other domain registrars, though.
A key Alabanza feature that resellers can offer their clients is the Xpress Product Suite, which provides web development and email management tools. The Xpress Product Suite includes SiteXpress, a website-building program that features over 300 templates and requires no web design skills.
cPanel
For resellers and end users, cPanel is known for its ease of use and range of features. cPanel’s collection of over 50 pre-installed scripts and Fantastico auto installer help clients set up their sites with little web development knowledge.
A basic cPanel reseller account comes with two separate programs for resellers to manage their business:
• WHM (Web Host Manager) is used to create accounts and packages, add and suspend sites, modify passwords, view bandwidth usage, park domains, install SSL certificates, and perform other administrative functions.
• From the reseller’s cPanel control panel, a drop-down menu takes the reseller to the control panels for each of the sites on the reseller account, including the reseller’s site.
With the addition of an optional program, WHM AutoPilot, you can automate account creation and suspension, email notifications, and other tasks. WHM AutoPilot also integrates with common payment gateways and has a helpdesk, an invoice module, and other tools.
H-Sphere
H-Sphere is designed for both Linux and Windows platforms. Moreover, resellers can set up plans for both Linux and Windows and administer sites on different servers from the same control panel. The control panel, actually a separate server, also provides administrative access to the integrated helpdesk.
The H-Sphere control panel server automates account configuration, credit card processing, domain registration, and email notifications. It also includes a built-in billing module and supports over 20 payment gateways.
From the reseller’s point of view, H-Sphere has a higher learning curve than most other control panels because of its numerous features. For example, when setting up a new plan, the administrator has two pages of features to choose from, including setup and monthly pricing for optional services.
Beginning webmasters may find H-Sphere too complicated for their needs. More advanced users, however, appreciate the features and control that H-Sphere offers the end user. A key feature is the ability to have control over separate domains with multi-domain hosting.
H-Sphere comes with the website builder SiteStudio, which guides users through a variety of style choices and stores content separately from the layout. No HTML or FTP knowledge is required.
Plesk
Plesk is known for its stability and security. Resellers and end users like its simple navigation, its clean interface, and its professional appearance. It comes in versions for both Linux and Windows platforms.
With Plesk, all users use the same control panel but with different levels of control:
• Server administrator
• Client / reseller
• Domain owner
• Mail user
Each level of the control panel gives the user control of that level and the level(s) below it. Email users, for example, can log into their mail user control panel to change their password, add autoresponders, and change other personal settings without having access to the domain owner control panel.
Plesk handles SpamAssassin at the mailbox level rather than at the domain level.
This feature enables users to whitelist or blacklist email for each email address, allowing each email user to have individual settings.
SWsoft, the company behind Plesk, also offers SiteBuilder, a five-step website builder using pre-built templates. SiteBuilder has over 300 templates in different categories to choose from, and users can publish their sites without any HTML or FTP knowledge.
If your Plesk reseller account is with a web host that offers HSPcomplete, you will have some automation available with your account, such as credit card charges and email notification.
What reseller control panel features will reduce your workload? What hosting software programs are integrated with the reseller control panel or work with it? What website control panel features will your clients like?
In this article, we’ve compared four quality web hosting reseller software programs:
• Alabanza
• cPanel
• H-Sphere
• Plesk
All of these reseller control panels come with control panels for your clients. They all have numerous features — advanced email management, web statistics, pre-installed scripts, multi-language support, and more. They all work on Linux platforms, while H-Sphere and Plesk also work with Windows. According to the cPanel website, a Windows version of cPanel is in development.
Other features that set these control panels apart are their degree of automation, the number of features and ease of use for the end user, and the features and ease of use for you, the reseller.
Alabanza
When you become an Alabanza reseller, you don’t just have a reseller account — you lease a dedicated server from Alabanza. Alabanza owns the control panel the server, and you resell directly for Alabanza. If you lease a dedicated Alabanza server, you can create your own reseller accounts. However, only you can set up hosting plans; resellers below you will be limited to hosting plans that you create.
Alabanza offers resellers a high degree of automation with its Domain System Manager (DSM), which can significantly reduce overhead and time spent on routine tasks:
• Account creation
• Billing and invoice management
• Credit card processing
• Domain registration
• Email notifications
• Ordering fraud protection
Even novices can sell hosting with this level of automation.
DSM also integrates with bulkregister.com for domain name registration. It does not easily integrate with other domain registrars, though.
A key Alabanza feature that resellers can offer their clients is the Xpress Product Suite, which provides web development and email management tools. The Xpress Product Suite includes SiteXpress, a website-building program that features over 300 templates and requires no web design skills.
cPanel
For resellers and end users, cPanel is known for its ease of use and range of features. cPanel’s collection of over 50 pre-installed scripts and Fantastico auto installer help clients set up their sites with little web development knowledge.
A basic cPanel reseller account comes with two separate programs for resellers to manage their business:
• WHM (Web Host Manager) is used to create accounts and packages, add and suspend sites, modify passwords, view bandwidth usage, park domains, install SSL certificates, and perform other administrative functions.
• From the reseller’s cPanel control panel, a drop-down menu takes the reseller to the control panels for each of the sites on the reseller account, including the reseller’s site.
With the addition of an optional program, WHM AutoPilot, you can automate account creation and suspension, email notifications, and other tasks. WHM AutoPilot also integrates with common payment gateways and has a helpdesk, an invoice module, and other tools.
H-Sphere
H-Sphere is designed for both Linux and Windows platforms. Moreover, resellers can set up plans for both Linux and Windows and administer sites on different servers from the same control panel. The control panel, actually a separate server, also provides administrative access to the integrated helpdesk.
The H-Sphere control panel server automates account configuration, credit card processing, domain registration, and email notifications. It also includes a built-in billing module and supports over 20 payment gateways.
From the reseller’s point of view, H-Sphere has a higher learning curve than most other control panels because of its numerous features. For example, when setting up a new plan, the administrator has two pages of features to choose from, including setup and monthly pricing for optional services.
Beginning webmasters may find H-Sphere too complicated for their needs. More advanced users, however, appreciate the features and control that H-Sphere offers the end user. A key feature is the ability to have control over separate domains with multi-domain hosting.
H-Sphere comes with the website builder SiteStudio, which guides users through a variety of style choices and stores content separately from the layout. No HTML or FTP knowledge is required.
Plesk
Plesk is known for its stability and security. Resellers and end users like its simple navigation, its clean interface, and its professional appearance. It comes in versions for both Linux and Windows platforms.
With Plesk, all users use the same control panel but with different levels of control:
• Server administrator
• Client / reseller
• Domain owner
• Mail user
Each level of the control panel gives the user control of that level and the level(s) below it. Email users, for example, can log into their mail user control panel to change their password, add autoresponders, and change other personal settings without having access to the domain owner control panel.
Plesk handles SpamAssassin at the mailbox level rather than at the domain level.
This feature enables users to whitelist or blacklist email for each email address, allowing each email user to have individual settings.
SWsoft, the company behind Plesk, also offers SiteBuilder, a five-step website builder using pre-built templates. SiteBuilder has over 300 templates in different categories to choose from, and users can publish their sites without any HTML or FTP knowledge.
If your Plesk reseller account is with a web host that offers HSPcomplete, you will have some automation available with your account, such as credit card charges and email notification.
Why Thunderbird is the Best Email Client for your Family or Office
own, let alone manage those of our family and colleagues as well. Throw newsgroup sunscriptions and multiple storage folders into the mix as well, and it's a management nightmare.
Mozilla Thunderbird, my email client of choice, solves this problem effectively and easily with Profiles.
How do Thunderbird Profiles work?
Thunderbird allows multiple users to set up the email client to suit their own specific needs and tastes, from Themes and Extensions to Email accounts, Inboxes and Newsgroup subscriptions.
Upon startup of Thunderbird, you are able to choose which user profile you would like to use.
So, you can now have a profile for yourself, one for your partner, and even one for the kids (allowing you to increase Thunderbirds's spam and security measures).
Each profile is independent of the others, so it's like having a new installation for each user.
How do I activate Thunderbird Profiles?
1. Firstly, find the Thunderbird shortcut on your desktop (or create one from the .exe file).
2. Right-click it, and select properties.
3. Lastly, in the Target box, add ' -p' without the apostrophes to the end of the target line (so that it reads something like 'C:\Program Files\Mozilla\Thunderbird\thunderbird.exe -p'), and click OK.
Now when you start Thunderbird through this shortcut you will be prompted with the Profiles Manager box (as long as you do not already have Thunderbird open). It's all self-explanatory from thereon.
For faster start-up, I advise that you keep two shortcuts on your desktop - one to load up Thunderbird as normal, and this new one to execute only when you want to change profile.
Mozilla Thunderbird, my email client of choice, solves this problem effectively and easily with Profiles.
How do Thunderbird Profiles work?
Thunderbird allows multiple users to set up the email client to suit their own specific needs and tastes, from Themes and Extensions to Email accounts, Inboxes and Newsgroup subscriptions.
Upon startup of Thunderbird, you are able to choose which user profile you would like to use.
So, you can now have a profile for yourself, one for your partner, and even one for the kids (allowing you to increase Thunderbirds's spam and security measures).
Each profile is independent of the others, so it's like having a new installation for each user.
How do I activate Thunderbird Profiles?
1. Firstly, find the Thunderbird shortcut on your desktop (or create one from the .exe file).
2. Right-click it, and select properties.
3. Lastly, in the Target box, add ' -p' without the apostrophes to the end of the target line (so that it reads something like 'C:\Program Files\Mozilla\Thunderbird\thunderbird.exe -p'), and click OK.
Now when you start Thunderbird through this shortcut you will be prompted with the Profiles Manager box (as long as you do not already have Thunderbird open). It's all self-explanatory from thereon.
For faster start-up, I advise that you keep two shortcuts on your desktop - one to load up Thunderbird as normal, and this new one to execute only when you want to change profile.
Graphic Design Using Color
Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.
If you don't think that color speaks just complete this sentence, "red means ---- and green means ?" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.
First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.
Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.
Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.
Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.
Now you have the basics so let's go further. Just because to colors go together or complement each other doesn't mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.
Color Survey: what respondents said colors mean to them.
Happy = Yellow Inexpensive = Brown
Pure = White Powerful = Red (tomato)
Good Luck = green Dependable = Blue
Good tasting = Red (tomato) High Quality = Black
Dignity = Purple Nausea = Green
Technology = Silver Deity = White
Sexiness = Red (tomato) Bad Luck = Black
Mourning = Black Favorite color = Blue
Expensive = Gold Least favorite color = Orange
So in designing your project it's important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.
So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn't get a second look from a young person.
Color may be one of the most overlooked aspects of design.
If you don't think that color speaks just complete this sentence, "red means ---- and green means ?" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.
First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.
Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.
Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.
Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.
Now you have the basics so let's go further. Just because to colors go together or complement each other doesn't mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.
Color Survey: what respondents said colors mean to them.
Happy = Yellow Inexpensive = Brown
Pure = White Powerful = Red (tomato)
Good Luck = green Dependable = Blue
Good tasting = Red (tomato) High Quality = Black
Dignity = Purple Nausea = Green
Technology = Silver Deity = White
Sexiness = Red (tomato) Bad Luck = Black
Mourning = Black Favorite color = Blue
Expensive = Gold Least favorite color = Orange
So in designing your project it's important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.
So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn't get a second look from a young person.
Color may be one of the most overlooked aspects of design.
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